Built for Trades. Obsessed with Results.

MORE CALLS.
MORE JOBS.
LESS WAITING.

We build websites and run marketing that gets blue-collar businesses to the top of Google — and keeps their phones ringing.

Book Your Free Strategy Call →

No obligation  ·  15 minutes  ·  Real talk, no pitch decks

The Problem

YOUR WORK IS GREAT.
YOUR MARKETING ISN'T.

Word of mouth got you here. But it won't get you where you want to go. While you're waiting on referrals, your competitors are ranking on Google and booking the jobs you should be getting.

✗

Your website looks like it was built in 2012

Customers judge you in 3 seconds. If your site looks cheap, so does your business — no matter how good your work is.

✗

You're invisible on Google

When someone in your city searches "roofer near me," your competitor shows up. You don't. That's their lead — not yours.

✗

Slow seasons hit hard because you rely on referrals

Referrals are great — until they dry up. A real marketing system keeps the pipeline full year-round.

✗

You don't have time to figure all this out

You're on job sites. You're running a crew. You shouldn't have to become a marketer. That's what we're here for.

The Fix

WE MAKE SURE
CUSTOMERS FIND YOU FIRST.

Blue Collar Software builds your entire online presence — so when someone in your area needs what you do, you're the first name they see and the first call they make.

No fluff. No jargon. Just more leads, more booked jobs, and a business that grows while you work.

Services

EVERYTHING YOU NEED.
NOTHING YOU DON'T.

Web Development

A fast, mobile-ready, conversion-focused website that makes you the obvious premium choice in your market — because you are.

  • › Mobile-first, lightning fast
  • › Built to convert visitors into calls
  • › Clean code, no page-builder bloat

Search Engine Optimization

When someone searches "electrician near me" or "HVAC repair [your city]," you need to be at the top. We put you there — and keep you there.

  • › Local SEO & Google Maps dominance
  • › Keyword targeting for your city & trade
  • › Monthly rankings reports

Paid Advertising

Google Ads and Facebook/Instagram campaigns dialed in for trades businesses. Leads start flowing within days of launch — not months.

  • › Google Search & Local Service Ads
  • › Facebook & Instagram campaigns
  • › Conversion tracking & optimization

Email Marketing

Your past customers are your most valuable asset. We build automated systems that re-engage them, generate reviews, and turn one-time jobs into repeat business.

  • › Automated follow-up sequences
  • › Review generation campaigns
  • › Seasonal promos & re-engagement
Portfolio

REAL WEBSITES.
REAL RESULTS.

Cut Kings Augusta Website Screenshot

Cut Kings Augusta

Barbershop

Clean, conversion-focused site for a local Augusta barbershop. Built for mobile-first booking and local search visibility.

View Live Site →
Norris Solutions Website Screenshot

Norris Solutions

Landscaping

Lead-gen site built around a "Free Estimate in 48 Hours" offer for a landscaping company in Columbia County, GA. Designed to convert on the first visit.

View Live Site →
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In progress

Coming Soon

Trades

Another local trades business getting their online presence dialed in. Check back soon.

Casey Ayuk-Tabi
About

MEET
CASEY AYUK-TABI

I work in construction and landscaping. And I study Construction Science & Management at Georgia Tech.

I started Blue Collar Software because I kept watching good trades businesses — skilled people, solid work — lose customers online to competitors who were just better at marketing. That's backwards.

I'm not pitching you from a corner office. I understand what your week looks like.

Let's Talk →
Get Started

READY TO
BOOK MORE
JOBS?

15 minutes. No obligation. We'll talk about your business and whether we're a good fit.

Book Your Free Strategy Call →

No obligation  ·  No pitch decks  ·  Just a real conversation